Post by account_disabled on Mar 6, 2024 4:29:29 GMT -5
The your industry. You need to be schemaencoded socially active mobilefriendly voiceready its a lot to take in. So lets weigh anchor for a few minutes in the midst of these neverending eddies to evaluate whether all of the developments of the past few years add up to a disjointed jumble of events or represent a genuine sea change in our industry. Lets see which way the wind is really blowing in local search marketing.
The organic SEO journey is now our own If youve only been working in SEO for a couple Greece Mobile Number List of years you may think Im telling you a fishy yarn when I say there was a time not long ago when this otherwise brilliant industry was swamped with forum discussions about how much you could move the ranking needle by listing terms in a meta keywords tag putting hidden text on website pages buying links from directories that never saw the light of day in the SERPs and praying to the idol of PageRank. Im not kidding it was really like this but even back then the best in the business were arguing against building a marketing strategy largely based on exploiting search engines weaknesses or by pinning your brand to iffy spammy or obsolete practices.
The discourse surrounding early SEO was certainly lively Then came Panda Penguin and all of the other updates that not only targeted poor SEO practices but more importantly established a teaching model from which all digital marketers could learn to visualize Googles interpretation of relevance. big ones but I mention them because along with Hummingbird they combine to set much of the stage for where the SEO industry is at today after years of signals from Google schooling us in their worldview of search. If I could sum up what Google has taught us in points they would be Market to humans and let that.
The organic SEO journey is now our own If youve only been working in SEO for a couple Greece Mobile Number List of years you may think Im telling you a fishy yarn when I say there was a time not long ago when this otherwise brilliant industry was swamped with forum discussions about how much you could move the ranking needle by listing terms in a meta keywords tag putting hidden text on website pages buying links from directories that never saw the light of day in the SERPs and praying to the idol of PageRank. Im not kidding it was really like this but even back then the best in the business were arguing against building a marketing strategy largely based on exploiting search engines weaknesses or by pinning your brand to iffy spammy or obsolete practices.
The discourse surrounding early SEO was certainly lively Then came Panda Penguin and all of the other updates that not only targeted poor SEO practices but more importantly established a teaching model from which all digital marketers could learn to visualize Googles interpretation of relevance. big ones but I mention them because along with Hummingbird they combine to set much of the stage for where the SEO industry is at today after years of signals from Google schooling us in their worldview of search. If I could sum up what Google has taught us in points they would be Market to humans and let that.